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Fewer Women Shopped for Beauty in ’14

NPD sheds light on the situation.

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By: Christine Esposito

Editor-in-Chief

The majority of US. Women—8 out of 10—shop for beauty products, but a 4% drop in 2014 brought the industry to its lowest level of shoppers since 2008, according to the Annual Beauty Consumer Economic Indicator, the latest beauty report from global information company The NPD Group. “Consumer attitudes have changed, and beauty is viewed differently than it was in years past. Today, there is more competition among beauty brands and retailers, and more competition between beauty and other produc...

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